Loyalty and Customer Engagement
Collinson Group
Key role: Responsible for the SEO Strategy
Collinson Group
Project
Improve the visibility on organic search for Insurance and Protection products for increasing Brand Awareness
Problem
Make the pages searchable for users, filling the the GAP with competitors, resolve all the technical issues of the website that prevented the web pages to being visible on the first results of Google for Insurance and International Healthcare
Solution
Resolve all the SEO technical issues, optimise the existing, analyse the market and competitors to find new opportunities to win competitors.