SEO for B2C


Today’s consumers want an all-round smooth shopping experience. From the initial “Google” search to navigating a website and accessing payment gateways, the customer journey should be convenient, frictionless and satisfying. 

SEO for B2C involves much more than leveraging your website into the top spots of search engines. Online shoppers want to find brands they trust. Marketers have to understand how to resonate with your audience on an emotional level and convince them to convert.

Consumers primarily use search engines to research and purchase products. Google is often the first place the customer journey starts. If you want to attract more visitors to your website, you need to be appearing in the top five  berths of search engine results. 

The SEO analytics data I produce enables you to enhance your overall digital marketing strategy in creative ways. Insightful data supports your content strategy and social media marketing and gives you more scope to drive traffic high-value traffic to your website that is ready to purchase.

With a cross-industry experience to call upon, I take a holistic approach to SEO for B2C enterprises. Using advanced analysis tools and in-depth knowledge of the digital landscape, I produce reliable data that enables you to align your online marketing strategy with consumer behaviour across your omnichannel landscape and user devices. 

Having worked in SEO since 2006, I have followed the evolution of the digital landscape closely. Suffice to say, I understand the goals of search engine providers and have the vision and foresight to improve and maintain your SEO rank over the long-term.

More importantly, with data-driven B2C SEO strategies, I can help you implement a forward-thinking mobile optimisation and marketing strategy that is supported by market research and consumer trends. 


Search engines help consumers that are ready to buy find your website easily. 


The more consumers see your brand name, the more they trust your business.


Deep analysis provides valuable insights into the market to enhance your strategy.


Our data-driven insights focus on the engagement trends of your target audience.


Data-driven SEO increases organic search traffic and generates high-quality leads. 


Creative SEO techniques deliver high-value customers and help to boost sales.


In today’s digitally-connected world, very few businesses can survive without a website. According to Pew Research, 91% of online experiences start with a search engine. 

If you have invested in a website, it would be negligent to ignore SEO. Failing to optimise your online store means you will miss out on organic traffic – and that’s where a huge percentage of your customers find you. 

SEO is important for greater searchability and visibility, but offers more real value than that.” ~ Search Engine Journal 

Search engines attract the most relevant customers to your website – more than any other digital marketing channels. With the right SEO analyst, B2C companies can extract valuable data that enables you to enhance the customer journey across all your digital channels and drive them to the checkout. 

  1. 61% of internet users research products online before making a purchase (Nielsen Global Connect)
  2. Leads from search engines have a 14.6% close rate (Slideshare)
  3. Online reviews influence 67% of consumers (Moz)

The SEO strategies I deliver for B2C enterprises are developed through in-depth analysis. With rich data at your fingertips, you will be able to create content and user-experiences your audience demands. As a consequence, you build stronger relationships with your customers, gain an edge on your competitors and increase conversions. 

Not only that, but my creative SEO solutions enable you to establish an authority in search engines and build trust and credibility across all your digital marketing channels. 


After running SEO campaigns for leading corporate enterprises since 2007, I have developed a revenue-focused growth strategy designed to help B2C companies increase online visibility, raise brand awareness, drive leads and deliver a return on investment. 

Not only that, but I understand that B2C companies typically operate in highly competitive markets and need to rank on the first page of search engines results. Moreover, you probably experience unique and complex issues within the digital landscape that need resolving within your budget.

My extensive experience in the SEO industry gives me an advantage over other SEO agencies. Having worked with multiple companies across a wide range of industries, I have a holistic view of the digital landscape and consistently produce results that enable my clients to flourish.

In addition, my diligence and dedication to perform in-depth research is hard to match. Unlike large SEO agencies, I deliver bespoke solutions that meet your business needs, not cookie-cutter strategies that limit your potential for success. 

By utilising specialist analytical tools, together with an in-depth knowledge of the digital landscape and competitor analysis.

I deliver goal-focused SEO insights that support your unique business goals and please the stakeholders in your company.

As an SEO consultant, I am also keen to develop a long-term relationship with B2C clients. This means you can be assured I develop creative SEO strategies that deliver results.

In addition, I have the agility and willingness to travel to your business premises and work on-site as and when required. If you need me to resolve a problem or provide SEO training workshops for your employees, all you have to do is ask.


Since starting my SEO journey in 2007, I have worked with numerous high-end clients across multiple sectors including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and more. 


As a freelancer specialising in SEO for B2C, I provide a totally personal approach and make myself available to resolve any issue you may have at the earliest possible moment. 


My business goal is to provide a client-centred service other SEO agencies cannot deliver. Dedicated and professional, I am easy to work with and aim to deliver customer satisfaction every time.


SEO for B2C is different for every company. Regardless of the challenges you face, my data-driven techniques produce special and bespoke solutions that align your business goals.


My agility enables me to work remotely or travel to your offices to work with your marketing team. My open personality and easy-going nature  help me work seamlessly both on-site and remotely.


It’s important for B2C companies to know where you SEO spend is going. Each month I provide a detailed report so that I can manage your expectations and you can see your ROI.


The proprietary SEO methods I use are designed to generate significant increases in search performance and leverage search engine visibility. However, the data analysis reports I produce can be used for a wider scope to support your overall digital marketing efforts. 


Using a range of SEO analytic tools including Ahrefs, SEMRush, SEO audit, Majestic SEO and Google Search Console, I work with your team to identify where gaps in your digital marketing strategy can be strengthened. 


SEO for B2C campaigns start with in-depth keyword research to determine what information your customers are searching for. The most valuable keywords have high volume-low competition. 


With insightful analytics, you know what your customers are searching for and the search terms they are using. Keyword optimisation can be used to create SEO content that drives highly relevant traffic. 


Effective SEO for B2C has to leverage mobile data to gain insights into how mobile users are interacting with your website. This enables you to improve page performance, enhance UX and drive conversions. 


To attract more customers, you need to understand what appeals to them. By evaluating the strategies of your competitors, you can determine strengths and weaknesses that will give you an edge in the market.


SEO for B2C can have a significant impact on your sales performance, Conversion rate optimisation identifies weaknesses in your landing pages, website performance and user experience. 

I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client

Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

SEO for ecommerce

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world

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