POWERFUL SEO SERVICES FOR B2C 

Today’s consumers want an all-round smooth shopping experience. From the initial “Google” search to navigating a website and accessing payment gateways, the customer journey should be convenient, frictionless and satisfying. 

SEO for B2C involves much more than leveraging your website into the top spots of search engines. Online shoppers want to find brands they trust. Marketers have to understand how to resonate with your audience on an emotional level and convince them to convert.

Consumers primarily use search engines to research and purchase products. Google is often the first place the customer journey starts. If you want to attract more visitors to your website, you need to be appearing in the top five  berths of search engine results. 

The SEO analytics data I produce enables you to enhance your overall digital marketing strategy in creative ways. Insightful data supports your content strategy and social media marketing and gives you more scope to drive traffic high-value traffic to your website that is ready to purchase.

With a cross-industry experience to call upon, I take a holistic approach to SEO for B2C enterprises. Using advanced analysis tools and in-depth knowledge of the digital landscape, I produce reliable data that enables you to align your online marketing strategy with consumer behaviour across your omnichannel landscape and user devices. 

Having worked in SEO since 2006, I have followed the evolution of the digital landscape closely. Suffice to say, I understand the goals of search engine providers and have the vision and foresight to improve and maintain your SEO rank over the long-term.

More importantly, with data-driven B2C SEO strategies, I can help you implement a forward-thinking mobile optimisation and marketing strategy that is supported by market research and consumer trends. 

EXPAND ONLINE VISIBILITY

Search engines help consumers that are ready to buy find your website easily. 

IMPROVE BRAND AWARENESS

The more consumers see your brand name, the more they trust your business.

ENSURE COMPETITIVE EDGE IN MARKET

Deep analysis provides valuable insights into the market to enhance your strategy.

ENGAGE YOUR AUDIENCE

Our data-driven insights focus on the engagement trends of your target audience.

DRIVE LEAD GENERATION

Data-driven SEO increases organic search traffic and generates high-quality leads. 

GROW SALES REVENUES

Creative SEO techniques deliver high-value customers and help to boost sales.

WHY IS B2C SEO IMPORTANT FOR YOUR BUSINESS

In today’s digitally-connected world, very few businesses can survive without a website. According to Pew Research, 91% of online experiences start with a search engine. 

If you have invested in a website, it would be negligent to ignore SEO. Failing to optimise your online store means you will miss out on organic traffic – and that’s where a huge percentage of your customers find you. 

“SEO is important for greater searchability and visibility, but offers more real value than that.” ~ Search Engine Journal 

Search engines attract the most relevant customers to your website – more than any other digital marketing channels. With the right SEO analyst, B2C companies can extract valuable data that enables you to enhance the customer journey across all your digital channels and drive them to the checkout. 

1. 61% of internet users research products online before making a purchase (Nielsen Global Connect)
2. Leads from search engines have a 14.6% close rate (Slideshare)
3. Online reviews influence 67% of consumers (Moz)

The SEO strategies I deliver for B2C enterprises are developed through in-depth analysis. With rich data at your fingertips, you will be able to create content and user-experiences your audience demands. As a consequence, you build stronger relationships with your customers, gain an edge on your competitors and increase conversions. 

Not only that, but my creative SEO solutions enable you to establish an authority in search engines and build trust and credibility across all your digital marketing channels. 

WHY WORK WITH FRANCO LUCCHETTI?

After running SEO campaigns for leading corporate enterprises since 2007, I have developed a revenue-focused growth strategy designed to help B2C companies increase online visibility, raise brand awareness, drive leads and deliver a return on investment. 

Not only that, but I understand that B2C companies typically operate in highly competitive markets and need to rank on the first page of search engines results. Moreover, you probably experience unique and complex issues within the digital landscape that need resolving within your budget.

My extensive experience in the SEO industry gives me an advantage over other SEO agencies. Having worked with multiple companies across a wide range of industries, I have a holistic view of the digital landscape and consistently produce results that enable my clients to flourish.

In addition, my diligence and dedication to perform in-depth research is hard to match. Unlike large SEO agencies, I deliver bespoke solutions that meet your business needs, not cookie-cutter strategies that limit your potential for success. 

By utilising specialist analytical tools, together with an in-depth knowledge of the digital landscape and competitor analysis.

I deliver goal-focused SEO insights that support your unique business goals and please the stakeholders in your company.

As an SEO consultant, I am also keen to develop a long-term relationship with B2C clients. This means you can be assured I develop creative SEO strategies that deliver results.

In addition, I have the agility and willingness to travel to your business premises and work on-site as and when required. If you need me to resolve a problem or provide SEO training workshops for your employees, all you have to do is ask.

ROBUST EXPERIENCE

Since starting my SEO journey in 2007, I have worked with numerous high-end clients across multiple sectors including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and more. 

PERSONALISED APPROACH 

As a freelancer specialising in SEO for B2C, I provide a totally personal approach and make myself available to resolve any issue you may have at the earliest possible moment. 

DEDICATED SEO PROFESSIONAL

My business goal is to provide a client-centred service other SEO agencies cannot deliver. Dedicated and professional, I am easy to work with and aim to deliver customer satisfaction every time.

BESPOKE SOLUTIONS

SEO for B2C is different for every company. Regardless of the challenges you face, my data-driven techniques produce special and bespoke solutions that align your business goals.

FLEXIBLE AND FRIENDLY

My agility enables me to work remotely or travel to your offices to work with your marketing team. My open personality and easy-going nature  help me work seamlessly both on-site and remotely.

TRANSPARENCY

It’s important for B2C companies to know where you SEO spend is going. Each month I provide a detailed report so that I can manage your expectations and you can see your ROI.

CREATIVE SEO FOR B2C STRATEGIES

The proprietary SEO methods I use are designed to generate significant increases in search performance and leverage search engine visibility. However, the data analysis reports I produce can be used for a wider scope to support your overall digital marketing efforts. 

TECHNICAL AUDIT 

Using a range of SEO analytic tools including Ahrefs, SEMRush, SEO audit, Majestic SEO and Google Search Console, I work with your team to identify where gaps in your digital marketing strategy can be strengthened. 

KEYWORD RESEARCH

SEO for B2C campaigns start with in-depth keyword research to determine what information your customers are searching for. The most valuable keywords have high volume-low competition. 

CONTENT STRATEGY

With insightful analytics, you know what your customers are searching for and the search terms they are using. Keyword optimisation can be used to create SEO content that drives highly relevant traffic. 

MOBILE OPTIMISATION 

Effective SEO for B2C has to leverage mobile data to gain insights into how mobile users are interacting with your website. This enables you to improve page performance, enhance UX and drive conversions. 

COMPETITOR ANALYSIS 

To attract more customers, you need to understand what appeals to them. By evaluating the strategies of your competitors, you can determine strengths and weaknesses that will give you an edge in the market.

CONVERSION RATE OPTIMISATION

SEO for B2C can have a significant impact on your sales performance, Conversion rate optimisation identifies weaknesses in your landing pages, website performance and user experience.