SEO for B2B


SEO for B2B enterprises present unique challenges. Business-to-Business firms should not settle for impotent cookie-cutter SEO strategies. What you need are customised creative solutions that delivers insightful data, leverages your online visibility, enhances your reputation and drives revenue.

B2B SEO involves reaching your audience through a high-quality content marketing strategy built around niche keywords and defined messaging. With data-inspired SEO solutions, you will have valuable intelligence you can use to penetrate the heart of your specific market.

Successful SEO campaigns for B2B enterprises require a sophisticated combination of in-depth market research, the latest search trends and knowledge of your prospects pain points and needs. 

Insightful data puts you in a strong position to align your marketing messages with the digital behaviour of your target audience. My creative SEO methods identify the most potent keywords that will deliver a higher volume of high-value search traffic organically.

Having successfully delivered bespoke SEO solutions for dozens of enterprise-level companies since 2006, I am confident my robust SEO strategies for B2B companies will improve SERPs and conversion rates and help you get you to where you want to be.

The journey starts here.


Developing, launching and managing a B2B search engine optimisation and mobile optimisation strategy starts with in-depth keywords analysis you can use to your advantage.

SEO for B2B tends to focus on low volume-high impact keywords that target the chief decision-makers within a company. Niche keywords eliminate the bulk of generic traffic and pull in a relevant audience that is most likely to be interested in your products and services.

“Longtail keyword searches have a click-through rate of 2-4% higher than generic searches.” ~ Smart Insights

Focus keywords and long-tail keywords, therefore, require in-depth technical audits performed with specialised analytics tools together with knowledge of how to identify top-performing keywords. The goal is to identify which keywords hit the sweet spot between high volume and low competition.

Combined with a strategic content marketing strategy that provides valuable information at the right time in the customer journey, you can leverage your marketing effort by reaching out to search engine users that are looking for specific information.

As an experienced B2B SEO specialist, I provide you with high-quality data that enables you to build a competitive, results-focused marketing strategy that realises your company goal.

Not only that, but my knowledge and expertise enable you to avoid the continuous investment of your time and resources trying to find the sweet spot.

Whether you have an in-house SEO expert to hand that needs assistance or training, or a marketing team that is struggling to reach their targets, I am confident my SEO for B2B solutions will deliver results.


A profitable online business starts with SEO. With search engine optimisation as your foundational digital marketing strategy, you have a solid bedrock on which to build your business.

Search engines attract more relevant customers than any other digital marketing channel and provide you with valuable data that enables you to understand the latest search and market trends.

  1. According to Google, 89% of B2B employees start the research process online (Think With Google)
  2. The first five websites to appear in organic results receive over 70% of click-throughs (Search Engine Journal)
  3. Organic search drives 51% of all visitors to B2B websites whereas paid-search drives 10% and social 5% (MediaPost)

Given this dynamic, B2B enterprises without an effective SEO strategy are missing out on a huge portion of your audience. Until you occupy the top positions in search engines, your customers are going to your competitors.

I understand the vital role SEO contributes to your marketing efforts and work with your team to develop a holistic digital marketing approach. The data and strategy I provide are not only designed to enhance SERPs performance in search engines but to furnish you with valuable insights that supercharge your digital marketing efforts.

Creative SEO for B2B can significantly leverage the value of each piece of content you create and publish. With customer insights at your fingertips, you have the capacity to create content your audience wants to read, build trust and convert browsers into buyers. This alone saves you time, resources and money spent on creating content that nobody is reading.


B2B companies work with me because they want to rank on the first page of search engines. Not only that, you want to dominate search results for niche keywords that attract the most profitable leads.

After managing international SEO campaigns for high-profile B2B, B2C and eCommerce enterprises since 2006, I have developed a revenue-focused growth strategy designed to help businesses increase online visibility, raise brand awareness, drive leads and deliver a return on investment.

In addition, my SEO experience spans several industries including logistics, eCommerce, aeronautics, insurance, energy, and pharmaceutical to name a few.

My diligence and dedication to perform in-depth research together with my specialist knowledge of the digital landscape means I deliver goal-focused insights that empower my clients and satisfy your stakeholders

Not only that, but I have specialist tools, systems and processes that enable me to compose bespoke SEO strategies that resolve your unique problems. The SEO strategy is not a one-size-fits-all solution but a creative data-driven strategy based on the performance of your website and content marketing campaigns.

Today’s digital landscape raises unique issues that can only be resolved with a custom-designed solution. Moreover, my personalised approach gives you a higher quality of customer care and service that is not offered by large SEO agencies.

Sometimes it’s the relationship you build with your SEO agency that can make all the difference. My friendly and approachable nature makes it easy for me to connect with people and I am confident I will be able to work frictionlessly with your marketing team.

As an individual, I am open, flexible and easy-going. I also have the agility and willingness to travel to your business premises and work on-site as and when required. If you need me to resolve a technical problem or provide SEO training workshops for your employees, I will make myself available wherever it is practical.



Experienced B2B SEO analyst. I have worked with high-end clients across multiple sectors including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and can communicate with people at all levels.


B2B enterprises need a bespoke SEO solution that responds to your business needs. I deliver a totally professional and personal approach and conscientiously look after my clients other SEO agencies neglect.


Having worked for numerous top-tier enterprises since the early days of SEO, I have a deep knowledge of SEO and am confident of resolving even the most complex challenges without over-stretching your budget.


With data-driven SEO solutions, I can help your team overcome challenges and provide the inspiration to craft creative marketing strategies and focused campaigns that reaches your target audience.


It’s important to know exactly what you are getting from your SEO budget. Each month I produce detailed reports that clarify the work that has been performed and produce real-data progress reports that show the trajectory of growth.

I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client

Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world

Tell me about your project