CREATIVE SEO SOLUTIONS FOR BUSINESS TO BUSINESS 

SEO for B2B enterprises present unique challenges. Business-to-Business firms should not settle for impotent cookie-cutter SEO strategies. What you need are customised creative solutions that delivers insightful data, leverages your online visibility, enhances your reputation and drives revenue.

B2B SEO involves reaching your audience through a high-quality content marketing strategy built around niche keywords and defined messaging. With data-inspired SEO solutions, you will have valuable intelligence you can use to penetrate the heart of your specific market.

Successful SEO campaigns for B2B enterprises require a sophisticated combination of in-depth market research, the latest search trends and knowledge of your prospects pain points and needs. 

Insightful data puts you in a strong position to align your marketing messages with the digital behaviour of your target audience. My creative SEO methods identify the most potent keywords that will deliver a higher volume of high-value search traffic organically.

Having successfully delivered bespoke SEO solutions for dozens of enterprise-level companies since 2006, I am confident my robust SEO strategies for B2B companies will improve SERPs and conversion rates and help you get you to where you want to be.

The journey starts here.

B2B SEO KEYWORD ANALYSIS AND STRATEGY

Developing, launching and managing a B2B search engine optimisation and mobile optimisation strategy starts with in-depth keywords analysis you can use to your advantage.

SEO for B2B tends to focus on low volume-high impact keywords that target the chief decision-makers within a company. Niche keywords eliminate the bulk of generic traffic and pull in a relevant audience that is most likely to be interested in your products and services.

“Longtail keyword searches have a click-through rate of 2-4% higher than generic searches.” ~ Smart Insights

Focus keywords and long-tail keywords, therefore, require in-depth technical audits performed with specialised analytics tools together with knowledge of how to identify top-performing keywords. The goal is to identify which keywords hit the sweet spot between high volume and low competition.

Combined with a strategic content marketing strategy that provides valuable information at the right time in the customer journey, you can leverage your marketing effort by reaching out to search engine users that are looking for specific information.

As an experienced B2B SEO specialist, I provide you with high-quality data that enables you to build a competitive, results-focused marketing strategy that realises your company goal.

Not only that, but my knowledge and expertise enable you to avoid the continuous investment of your time and resources trying to find the sweet spot.

Whether you have an in-house SEO expert to hand that needs assistance or training, or a marketing team that is struggling to reach their targets, I am confident my SEO for B2B solutions will deliver results.

WHY B2B SEO IS IMPORTANT IN DIGITAL MARKETING

A profitable online business starts with SEO. With search engine optimisation as your foundational digital marketing strategy, you have a solid bedrock on which to build your business.

Search engines attract more relevant customers than any other digital marketing channel and provide you with valuable data that enables you to understand the latest search and market trends.

1. According to Google, 89% of B2B employees start the research process online (Think With Google)
2. The first five websites to appear in organic results receive over 70% of click-throughs (Search Engine Journal)
3. Organic search drives 51% of all visitors to B2B websites whereas paid-search drives 10% and social 5% (MediaPost)

Given this dynamic, B2B enterprises without an effective SEO strategy are missing out on a huge portion of your audience. Until you occupy the top positions in search engines, your customers are going to your competitors.

I understand the vital role SEO contributes to your marketing efforts and work with your team to develop a holistic digital marketing approach. The data and strategy I provide are not only designed to enhance SERPs performance in search engines but to furnish you with valuable insights that supercharge your digital marketing efforts.

Creative SEO for B2B can significantly leverage the value of each piece of content you create and publish. With customer insights at your fingertips, you have the capacity to create content your audience wants to read, build trust and convert browsers into buyers. This alone saves you time, resources and money spent on creating content that nobody is reading.

WHY WORK WITH FRANCO LUCCHETTI?

B2B companies work with me because they want to rank on the first page of search engines. Not only that, you want to dominate search results for niche keywords that attract the most profitable leads.

After managing international SEO campaigns for high-profile B2B, B2C and eCommerce enterprises since 2006, I have developed a revenue-focused growth strategy designed to help businesses increase online visibility, raise brand awareness, drive leads and deliver a return on investment.

In addition, my SEO experience spans several industries including logistics, eCommerce, aeronautics, insurance, energy, and pharmaceutical to name a few.

My diligence and dedication to perform in-depth research together with my specialist knowledge of the digital landscape means I deliver goal-focused insights that empower my clients and satisfy your stakeholders. 

Not only that, but I have specialist tools, systems and processes that enable me to compose bespoke SEO strategies that resolve your unique problems. The SEO strategy is not a one-size-fits-all solution but a creative data-driven strategy based on the performance of your website and content marketing campaigns.

Today’s digital landscape raises unique issues that can only be resolved with a custom-designed solution. Moreover, my personalised approach gives you a higher quality of customer care and service that is not offered by large SEO agencies.

Sometimes it’s the relationship you build with your SEO agency that can make all the difference. My friendly and approachable nature makes it easy for me to connect with people and I am confident I will be able to work frictionlessly with your marketing team.

As an individual, I am open, flexible and easy-going. I also have the agility and willingness to travel to your business premises and work on-site as and when required. If you need me to resolve a technical problem or provide SEO training workshops for your employees, I will make myself available wherever it is practical.

WHAT YOU CAN EXPECT FROM FRANCO LUCCHETTI SEO & ANALYTICS

SENIOR LEADERSHIP 

Experienced B2B SEO analyst. I have worked with high-end clients across multiple sectors including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and can communicate with people at all levels.

PERSONALISED APPROACH 

B2B enterprises need a bespoke SEO solution that responds to your business needs. I deliver a totally professional and personal approach and conscientiously look after my clients other SEO agencies neglect.

ROBUST EXPERIENCE 

Having worked for numerous top-tier enterprises since the early days of SEO, I have a deep knowledge of SEO and am confident of resolving even the most complex challenges without over-stretching your budget.

CREATIVE SOLUTIONS

With data-driven SEO solutions, I can help your team overcome challenges and provide the inspiration to craft creative marketing strategies and focused campaigns that reaches your target audience.

TRANSPARENCY

It’s important to know exactly what you are getting from your SEO budget. Each month I produce detailed reports that clarify the work that has been performed and produce real-data progress reports that show the trajectory of growth.