International SEO


International SEO strategies provide search engines with information that enables them to index your webpages against searches being made by end-users in overseas countries.

Not only that, but the data analytics produced from international SEO campaigns presents you with market opportunities that give you the potential to expand your presence in foreign territory and grow your business.

Whether a good percentage of your website traffic comes from other countries, or you intend to target audiences in foreign territories, you need to create a website that delivers a better customer experience for international visitors.

International SEO is the process of optimising your website so that you position yourself in front of a wider audience. The key focus is to target speakers of a particular language and gear your content that “speaks their language”.

The first steps are to internationalise URL structures with top-level domains, indexable codes that are tied to specific countries. Together with building subdomains, subdirectories and implementing language parameters that cater towards an international audience your website is better equipped to convert consumers in other countries.

At the very least, international SEO analysis can help you determine whether there is a market for your products and services in geographical locations you are receiving traffic from.

My international SEO strategy goes one step further. I deliver data that enables you to improve your content strategy and landing pages. This helps to help leverage sales and increase your ROI.


Search engines give you the power to position your brand in front of a worldwide audience. Implementing international SEO strategies drives overseas visitors.


Data analytics reveals which timezones and geographical areas your traffic is coming from. A broader insight into the average demographic of your visitors enables you to create targeted marketing campaigns.


International SEO can help you mould your content strategy to target a wider audience and expand your influence on a global audience. This involves localising your webpages.


International SEO data provides you with valuable insights that give you the confidence to explore potential opportunities, perform market research and avoid expensive failures.


When you understand what compels your international customers to make a purchase, you have valuable insights that enable you to resonate with them on an emotional level.


Data-driven SEO produces critical insights you can use to leverage your e-commerce store. Niche keywords power SEO campaigns to generate high-value consumers that are ready to buy.


International SEO analysis drives the performance of your website in overseas territories. By cultivating content that appeals to your largest demographic, you convert more visitors.


Websites that attract overseas traffic without making any effort to target a specific country or region shows encouraging signs of expanding brand awareness in other countries and increasing sales.

International SEO allows you to leverage incoming traffic and convert visitors into qualified leads and customers. With the technical know-how, you can leverage visibility against search engine queries performed in other countries.

“Creating content for people of varying nationalities who speak different languages can be confusing for search engines, so there are a few extra steps SEOs should take to help them make sense of it all.” ~ Moz

Truth be told, international SEO is quite complex. Whilst the concept is straightforward, the technical detail involved can be confusing. As a result, it can be the source of much frustration for many companies.

With many years of developing, launching and managing international SEO campaigns for B2B, B2C and e-commerce websites, I am best placed to perform data analysis and implement the relevant changes to your website

Whether you have an in-house SEO expert or a marketing team with a goal to improve the performance of your website, I can help you accelerate growth with a performance-oriented SEO analysis and digital strategies that expand your online presence and grows revenue.


The internet has made it possible for some companies to reach a wider audience without the hefty expenses of establishing brick and mortar stores or offices in foreign countries.

International SEO gives you marketing insights that identify potential opportunities to expand your brand in foreign markets. With data-driven insights, you can make informed decisions that enable you to create and organise your content strategy.

With the right SEO indicators optimised for mobile and desktop, you will rank higher for local searches, drive more traffic from targeted regions and increase your chances of growing your business internationally.

    • 81% of search engine users search online for a product or service to buy (Smart Insights)
    • 39% of purchasers are influenced by a relevant search. (ThinkWithGoogle)
    • The first 5 organic results in the SERPs account for 67.6% of all clicks (Backlinko)

Having worked in the international SEO landscape since 2006, I have extensive knowledge of optimising websites to target audiences overseas. Using the latest SEO analytics tools and creative technical audit strategies, I develop a customised SEO strategy tailored to meet your goals.


International SEO is a specialist area that requires in-depth knowledge of the digital landscape together with data analysis skills and creative strategies that leverage your visibility in search engines.

Having worked for numerous high-yield corporate entities that target worldwide audiences, I have the knowledge, experience and technical ability to implement a revenue-focused growth strategy in overseas territories.

The primary goal of an effective international SEO campaign is to drive target specific audiences, increase the online visibility of your website against local searches and expand your online profile to raise brand awareness.

This translates into high-value leads that enhance brand reputation and grow profits – a return on investment that will satisfy your most important stakeholders.

Not only that, data-driven SEO analysis can be used to power your content strategy across your entire digital landscape. I take time to understand your business and your audience in order to identify valuable data that enables you to make an informed decision with confidence.

My diligence and dedication to perform in-depth research are hard to match. Unlike larger, established SEO agencies, I deliver bespoke solutions that meet your business needs, not cookie-cutter strategies that limit your potential for overseas growth.

As an SEO freelancer, it is important for me to deliver value to my clients. Because I need to develop long-term relationships, you can be assured I am committed to your ongoing success and develop creative SEO strategies that deliver a tangible return on investment.

I also have the agility and a willingness to travel to your business premises and work with your in-house team as and when required. Whether you need to resolve a technical problem or would like to provide SEO training for your staff I can make myself available whenever it is practical to do so.


Since starting my SEO journey in 2006, I have worked with numerous high-end clients across multiple sectors while working with agencies including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and more.


I feel it is important to build strong relationships with clients and deliver a personalised approach which includes being available to resolve any issues you may have at the earliest possible moment.


My business goal is to provide a client-centred service other SEO agencies cannot deliver. Dedicated and professional, I am easy to work with and aim to deliver customer satisfaction every time.


The complexities you will encounter during an International SEO campaign is different for every company. My data-driven techniques produce bespoke solutions that align with your business goals.


Long-term relationships are founded on trust. Each month I provide a detailed report to manage your expectations and show you how international SEO can provide quantifiable results.


The proprietary SEO methods I use to target international audiences are designed to generate significant increases in search performance, leverage search engine visibility and support your overall digital marketing efforts.



I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client

Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world