Seo Training


Search engine optimisation (SEO) is a highly specialised area of digital marketing. It’s also a top-tier skillset to have among your workforce. Without an SEO specialist amongst your ranks, your online success will suffer.

As a result, SEO training for employees is among the most sought after digital marketing services. For businesses to remain competitive, working knowledge of technical SEO is crucial to your overall digital marketing efforts.

My SEO training workshops are ideal for anyone that wants to become proficient in SEO best practices, improve the efficiency of your digital marketing channels and everything else that an SEO strategy needs.

With a robust digital marketing experience to call upon, I take a holistic approach to SEO training. From SEO strategy to efficiently managing budgets, my SEO workshops give you quick wins and the confidence to formulate a long-term strategy.

SEO involves much more than leveraging your website in search engines and eCommerce platforms. Today’s consumers want easy access to relevant information, an enjoyable experience, and above all, brands they trust. It is important to understand how to resonate with your audience on an emotional level and convince them to convert.

Whether you have marketing team members that need in-depth SEO insights, or a business owner looking to leverage your online presence, my SEO training workshops provide the expertise you need and reveal the best practices that will help you to achieve your business goals.

The SEO training I deliver enables you to enhance your overall digital marketing strategy in creative ways. Among other things, you will learn how to perform competitor analysis, develop a solid approach for creating effective content, understand consumer behaviour, interpret analytics data into actionable marketing strategies and more.

With my in-depth knowledge of SEO, together with my friendly nature and flexibility, we can tailor SEO workshops to align with your precise business needs. I will show you how to interpret data analytics and develop SEO strategies so that your team are fully versed in the best SEO practices for your business.


SEO training gives you the knowledge and skills to develop creative marketing strategies and high-quality content that search engines are willing to rank in the top berths.


Your SEO performance is only as good as the people driving SEO campaigns. When employees understand how SEO works, they are in a stronger position to deliver better results.


A key part of any SEO strategy is understanding how you match up to your competitors and where you sit in the market. Valuable SEO insights allow you to enhance your market presence.


SEO training delves into customer behaviour and shows you how data-driven insights reveal what your audience wants, how they are using search engines and engagement trends.


Data-driven SEO increases organic search traffic and generates high-quality leads. My SEO workshops show you how to create efficient sales funnels and capture high-quality leads.


SEO training workshops give your employees the knowledge, skills and expertise to use analytic tools and transform the data into actionable strategies that can leverage sales.


SEO is the most challenging aspect of digital marketing. Yet understanding SEO is the most financially rewarding. Unless you have a working knowledge of how to leverage your website in search engines, you are wasting an opportunity to increase online profits and grow your business.

Search engines attract the most relevant customers to your website – which makes them the most powerful marketing tool on the internet. Learn how to optimise your website and you learn how to make your online channels profitable.

  • 61% of internet users research products online before making a purchase (Nielsen Global Connect)
  • Leads from search engines have a 14.6% close rate (Slideshare)
  • Online reviews influence 67% of consumers (Moz)

The SEO training I offer combines competitor analysis, content marketing, mobile optimisation and conversion rate optimisation. With this knowledge, you have the potential to recover the ROI on your marketing efforts.

In the workshops, I show your employees how to perform SEO technical audits and translate data analytics into actionable strategies. Not only that, but my expertise gives you valuable knowledge you can use to craft creative SEO solutions.


Having managed SEO campaigns for leading corporate enterprises since 2006, I have a wealth of knowledge and expertise that can help you increase the online visibility of your website, raise brand awareness, drive leads and enhance sales.

Not only that, but I am open and approachable so even the shyest employees feel at ease with me. I have an easy-going nature, a warm personality and willing to answer all your questions.

My extensive knowledge and experience in the SEO industry enable me to work with businesses across multiple industries. I have performed SEO for B2B, B2C and eCommerce companies so have a holistic view of the digital landscape and consistently keep up-to-date with the latest developments in the industry – so I guarantee you will not be learning out-dated tactics.

In addition, I deliver bespoke SEO training that can be tailored to the requirements of your business. This gives you the opportunity to explore practical and actionable solutions during workshops.

The SEO training workshops cover a number of best practices in key areas. I show trainees how to utilise SEO analysis tools such as Google Analytics and Search Console Tools, how to conduct competitor analysis and determine where you sit in the market.

With this knowledge to hand, I will show you how to identify niche keywords that will enable you to drive targeted audiences to your website. This will provide your team with the inspiration they can take back to the workplace to create effective marketing strategies.


Since starting my SEO journey in 2007, I have worked with numerous high-value clients across multiple sectors while working with other agencies including Fincantieri, Priority Pass, Columbus Direct, Higeco Energy and more.


My business goal is to provide a client-centred service other SEO agencies cannot deliver. I am conscientious, easy to work with and aim to deliver customer satisfaction every time.


SEO strategies are not the same for every company so it stands to reason that SEO workshops should not be the same either. The SEO training I deliver is tailored to meet your business needs.


My open personality makes it easy for me to work seamlessly with trainees and I am happy to address real-life issues your staff encounter. This helps them to grasp a deeper understanding of SEO.


The SEO training workshops I deliver are designed to provide your marketing team with valuable insights they can use on a daily basis. The goal is to improve their overall marketing performance and leverage search engine visibility.

The key topics I cover are listed below. However, if you have any specific requests I am happy to accommodate your needs. The SEO workshops can be tailored to meet your precise requirements.


SEO starts with technical audits. I show your employees how to accurately read analytics tools and extract relevant data they can use to identify problem areas and create actionable strategies.


SEO essentially revolves around keywords. The workshop dedicates time to learning how to identify the most valuable keywords that will work best for your business.


Content strategy is central to how you well you rank in search engines. Keyword optimisation is key for creating SEO content that drives highly relevant traffic.


Given the majority of internet traffic comes from mobile users, it’s important to understand how Google’s Mobile-First Index impacts your SEO and your content strategy.


To gain a competitive edge, analysing your competitors gives you a clearer idea of how to penetrate the market and position your brand in front of your target audience.


CRO is a strategy that is ultimately designed to help you increase sales but effective strategies are ultimately extracted from SEO metrics. The SEO training workshops show you how.

I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client

Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world