Content Strategy


A content strategy is arguably the most effective strategy to deliver long-term success for your business. SEO-oriented content drives your digital marketing efforts and SEO analytics provides the data that shape your content strategy.

Data-driven content increases your chances of being more visible in search engines. By creating content that’s focused on the search terms your customers use, you are better placed to craft clickable content that drives traffic and conversions.

SEO campaigns are much more powerful when you integrate a content strategy and vice-versa. Neither strategy is effective when it is not supported by the other. 

In the initial stages, your content marketing strategy hinges on the effectiveness of detailed technical audits  and SEO analysis. Moving forward, your content strategy improves when you have critical insights powered by creative SEO analytics.

SEO analysis paints a clear picture of the digital landscape. With a 360 vision of the market, competitor benchmarking and a better understanding of consumer behaviour across digital platforms, you are well-placed to develop a content strategy that drives high-value traffic and increases conversions.

Whether you have an in-house marketing team or outsource your content writing to freelancers, I have the flexibility, experience and skillset to produce insightful data that will enhance an SEO-led content strategy. 


93% of online experiences start with a search engine. The top-ranking websites publish high-quality content that offers value to search engine users. 


Informative content positions you as an authority in your field and helps to build trust with your customers. An SEO-led content strategy reveals what your audience wants to know. 


The more often people see your brand name, the easier it is for them to recall. Publishing content regularly across multiple platforms expands your online presence and puts your brand in front of more people.


SEO analysis can teach you about what your customers want. Data-driven insights enable you to identify strengths and weaknesses in your content strategy and orient it towards consumer needs.


Data-driven SEO produces valuable insights you can use to build your content strategy around. Niche keywords can power your marketing campaign, and generate high-value consumers that are ready to buy.


High-quality content drives the performance of your website and leverages your search engine rank. With proven keywords strategies that pull in high-quality leads, your e-commerce store will convert more customers.


Every business is unique in one way or another. Whether that’s your USP or a complex element of your online strategy, it is your uniqueness that can give you the edge over your competitors. 

Engaging your audience requires publishing brand-relevant content that resonates with your target customers – people that share your uniqueness. When you know who your audience is, you can develop a voice and brand personality in your content. 

“As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.”

Before investing in a content marketing strategy, understanding your audience and your position in the market gives you the best value. I take these fundamentals several steps further so that you have a clearer vision of how to craft an effective content strategy. 

A precise SEO-led content marketing strategy starts with identifying competitive keywords. Using advanced tools and years of experience in the SEO industry, I identify niche keywords and longtail key phrases that deliver low competition high impact results. 

By analysing high-ranking content and comparing it with your existing content, I am able to accurately identify how weaknesses can be transformed into strengths and suggest best practices that will deliver a higher ROI through both desktop and mobile optimisation.

To understand your bespoke needs, I work with your content creators and deliver technical SEO data that maps out how to improve content performance. With this data to hand, you will be able to develop a content strategy that powers a higher rate of conversions.  


Content marketing is one of the most powerful online strategies available but can be slow in showing results. It is a task that requires SEO to optimise the growth of your business. 

Whilst most marketers invest in tricks that deliver fast results, black-hat strategies are short-lived. Data-driven SEO strategy, on the other hand, drive results that satisfy long-term goals.

  1. SEO without content marketing is like a body without a soul. In particular, SEO is actually strategised around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand (Forbes)
  2. Great content is an important asset that has the ability to create a positive experience for your potential customers and compel them to come back for more (Hubspot)
  3. An SEO content strategy is not blogging-specific. Ever since we put significant effort and resources into growing our YouTube channel, our number of views has been growing (Ahrefs)

There is no single formula that works for every brand. However, in every case, SEO analysis maximises how efficiently your content performs. Understanding how to benefit from search engine algorithms is the driving force behind how to create effective content. 

With data-driven SEO insights, you are able to identify topics that provide the most value to your target audience. By placing greater focus on publishing content that directly answers search terms, you satisfy the needs of search engine users and drive traffic to your website. 

Using advanced analytical tools and creative SEO strategies, I produce data that help you develop a better understanding of your customers’ needs. By analysing the top-ranked websites I can identify top competitive keywords and find gaps in the market that leverage your visibility. 


Having worked for high-yield corporate entities across a wide range of industries, I have years of experience in implementing strategic SEO for B2B and SEO for B2C companies.

My primary goal is to increase the online visibility of your brand and drive high-value leads. In addition, the aim of an SEO-led content strategy is to create a fully coherent conversation between SEO analytics and your marketing team.

With data-driven SEO analysis, my holistic approach provides you with insights you can use to power your content strategy across your entire digital landscape.

I learn to understand your business and seek to resolve complex issues you may encounter. In addition, my diligence and dedication to deliver bespoke solutions and work closely with your team improve your potential for growth that large SEO agencies cannot match. 

As an SEO consultant, I value the success and integrity of my clients. Because I need to develop long-term relationships with SEO-focused clients, you can be assured I deliver results that help you develop creative content strategies and maximise a return on your investment.


Creative SEO analysis identifies the strengths, weaknesses, opportunities, and challenges businesses typically encounter in the digital landscape. With pivotal data to hand, you are well-equipped to create an effective content strategy that edges you ahead of your competitors.


By utilising proven competitor analysis techniques, I provide insights and benchmarks that can give you a competitive advantage in the market. The report identifies best practices that identify where you can improve content performance and beat your rivals to higher SERPs. 


Content marketing strategies are different for every company. With precise data analysis, I identify keywords that match the search terms of your target audience and help you create effective solutions that align with your business goals.


Understanding your position in the market gives you a clearer vision of who your target audience is and what they want. Market insights enable your content creation team to determine where your strengths lie and how you can best utilise content to penetrate the market.


It’s important to know whether your SEO spend is delivering the results you expect. Each month I provide a detailed report so that you can see the progress SEO-led content is having on your SERPs and gives you the opportunity to assess your ROI.


I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client


Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world