Competitor Analysis


The path to success is often rife with mistakes that can sink a business before it even leaves the harbour. Competitor analysis provides you with a clear picture of the market and enables you to target customers that are looking for a brand they trust.

Today’s consumers typically start their purchasing journey with a search engine. Whilst prices and the quality of customer service might be the general priority, today’s savvy consumers are hypercritical about brands.

They evaluate the quality of your content strategy, the performance of your website on mobile, the design and layout of your website and more. User-experience is critical.

During the research stage, search engine users also compare brands to determine which services they offer, which USPs resonate with them and whether they provide solutions to their pain points.

Moreover, online shoppers are open to trying out new brands. If they have not previously had a good shopping experience with other brands they will look for alternative options.

Subsequently, SEO is no longer an option; it’s foundational. That also means that analysing the online performance of your competitors is also critical. Competitor analysis plays a key role in the development of your own strategies.

Understanding your competition not only determines how you stack up against your rivals and where you fit in the market, but it also identifies the complaints and demands of your target audience.

Consequently, competitor analysis heavily influences your content strategy, your marketing message and how to develop a brand identity. To capture your market share, identify the gaps your competitors have missed.

With years of experience performing competitor analysis and SEO for B2B, B2C and eCommerce companies, I provide valuable insights that give you an edge over your competitors.


A unique selling proposition (USP) enables you to stand out in the market. Competitor analysis reveals how your rivals position themselves and help you identify a USP that matches search terms.


In-depth data analysis enables you to see the wider picture in the digital landscape. With valuable insights to hand, you are in a stronger position to implement a marketing strategy that puts you ahead of your rivals.


Analysing the customer reviews of your competitors provides you with a solid understanding of your audience. With this data, you have the base ingredients of a powerful content strategy.


Consumers typically steer towards brands that resonate with them on an emotional level. Basically, they prefer brands that have a personality which matches their own. Mould your brand in the shape of your audience.


Competitor analysis not only reveals the strategies your rivals are using, it also reveals what they are not doing. This gives you the opportunity to exploit gaps in the market.


The dynamic nature of competitor analysis allows you to identify potential challenges and predict the evolution of changes in the market. With foresight, you avoid risks that might otherwise prove to be costly.


For digital marketing purposes, customer benchmarking is part of a larger framework for strategic planning. Competitor analysis extracts insightful data that enables you to determine growth patterns, marketing objectives and the customer segment your closest rivals are targeting.

In-depth competitor benchmarking can, therefore, help you to evaluate online strategies and identify the strengths and weaknesses of your competitors. This not only puts you in a strong position to identify gaps in the market but can help you make informed predictions of how your competitors will react to evolving markets.

If you want to anticipate rather than react to strategic moves, you must analyze a competitor at two levels: organizational and individual.” ~ McKinsey

Competitor analysis gives you the edge in the market. I take a customised approach and deliver in-depth analysis that enables you to define key performance indicators which you can reverse engineer to qualify your own metrics.

With critical insights into how competitors penetrate the marketplace, you reduce negligible risks and can make informed decisions with fewer challenges.

Whether you need to develop initiatives for your product development and marketing teams, improve your mobile optimisation and content marketing strategy, I am confident the data analysis I deliver on your competitors will enhance your overall competitive position.


Flawless competitor analysis produces data you can use to foster growth and improve conversion rate optimisation. Comprehensive competitor analysis provides you with a window into market trends and customer behaviours.

Continuous competitor analysis essentially future-proofs your business. With insights that enable you to predict what your competitors will do, you can identify unique opportunities that enable you to leverage a larger market share.

Competitor analysis delivers crucial information that enables you to understand the strategic goals of your competitors.

Understanding the behaviour of your competition enables you to anticipate their actions and stay one step ahead.

Competitive research arms you with the ability to quickly identify industry trends and adapt to the campaigns or strategies of your rivals

Whilst I will not pretend to know your business or your industry better than you, I do have the knowledge, tools and capability to deliver deeply insightful data that identifies the strengths and weaknesses of your competitors.

Using the latest software and advanced data gathering techniques, I not only reveal where opportunities lie but also identify potential threats. This enables you to develop aggressive strategies whilst mitigating risks.


Having performed international SEO for high-yield corporations across a wide range of industries, I have years of experience in producing competitor analysis reports that enable you to develop a revenue-focused growth strategy.

My primary goal is to optimise conversion rates by improving your online visibility, mobile strategy and driving high-value leads. In addition, competitor analysis helps your marketing team develop coherent marketing messages that define your content strategy.

With data-driven SEO analysis, my holistic approach provides you with insights you can use to power your overall digital marketing strategy and position yourself in the market.

I learn to understand your business and seek to resolve complex issues you may encounter. In addition, my diligence and dedication to deliver bespoke solutions and work closely with your team improve your potential for growth that large SEO agencies cannot match.

As an SEO Consultant, I value the success and integrity of my clients. My aim is to develop long-term relationships with clients that are focused on growing their business. Your success is my success so you can be assured I deliver results that maximise a return on your investment.


I analyse the strategic approach of your competitors to identify opportunities and threats. With this pivotal data, you can determine your position in the market and develop creative strategies that give you a competitive advantage.


My data-driven strategies produce a detailed report of your competitor profiles which includes an in-depth analysis of their marketing and pricing strategies, performance in social and search plus much more.


Competitor analysis extracts insights that help you to identify gaps in the market, define USPs, develop a marketing strategy and help you stay to gain a foothold in the market.


We provide systematic business intelligence that informs you about the strategies and best practices of your competitors. With this knowledge to hand you are well placed to develop consumer-facing solutions.


Understand where you sit in the market enables you to implement a pricing strategy, determine your target audience and develop a marketing message that will influence your core marketing efforts.


Brands need a unique identity that resonates with consumers on an emotional level. Understanding the brand persona of your competitors helps you to develop a personality that connects with readers.




I always assess the best solutions and the most efficient strategies to reach the objectives agreed with the client

Project Stories


I had the pleasure to work with Franco for over 2 years. He has a very deep knowledge of SEO and all the areas of digital marketing. Being responsible for numerous brands he was extremely adept at managing multiple projects simultaneously and consistently exceeding KPIs. He is brilliant at communicating his technical knowledge to stakeholders at all levels. Franco is high meticulous. I enjoyed working with him.

Aidan Murray - Head Of Digital Marketing at Foreign Currency Direct and Infinity International

“I’ve worked with Franco on a couple of SEO projects now and always found him great to work with, knowledgeable and someone who is very easy to work with. He knows his stuff and also understands the longer term, strategic direction of SEO and what good SEO looks like.”

Paddy Moogan - Co founder at Aira Digital, Author of The Link Building Book and SEO pioneer

I collaborated with Franco on a project and I have found him extremely professional and hard working. He has an incredible knowledge of SEO and Search Marketing Intelligence to provide insights and create a strategy for a ROI. He is easy to work with and a good strategist. He is also very good at training and engaging team with very valuable workshops.

Monica Taglioni - Director at BPM Bank, Milan, Italy

I collaborated with Franco on a project to create urgent new content for a well-established travel services company, during a complex technology transformation. He was invaluable in implementing a targeted SEO strategy to get our new pages visible across different markets and languages, thereby helping to generate new leads and better ratings for the business at a critical time.

Louise Sheffield - Content Consultant, UK

Franco is a very results orientated SEO specialist who has an amazing knowledge. He successfully used his skills to help us achieve our challenging business growth targets. He is not only exceptionally good at what he does – he comes up with new ideas and always delivers over and above the brief. He builds great relationships with team members, managers and stakeholders.

Alison Wild - Head of Marketing at Towergate Insurance

Over the past years I have had the opportunity to collaborate with Franco and appreciate his great professionalism and the wide experience of SEO. His deep technical competence, the brilliant financial acumen and the strong customer oriented approach make him an excellent partner to support the business growth.

Giancarlo Scuccimarra - South EU/Middle East & Africa Make Sub-Region Facility Director at Johnson & Johnson

I worked with Franco to improve the SEO strategy for my company’s website. Franco did excellent work throughout the whole process, first analyzing the market and the other competitors, then tailoring a strategy through the interpolation of different scenarios. I highly recommend his consultancy to improve your company’s market strategy performances.

Lorenzo Grifantini - Founder at Dos Architects, London

I have worked with Franco for a couple of years and he is more than capable of managing big SEO projects with the ability to communicate technical knowledge as well as the successful strategies to the stakeholders at all levels. He also built great relationships with the members of the teams, managers and the client. He is also more than capable of managing workshops to explain what a successful SEO strategy is about.

Mehmet Korukmez - Managing Director at Semicolon Digital

“Franco and I worked together on a large scale project for two years: his biggest strength is the ability to deal with conflicting priorities in high-pressure situations while achieving KPI targets. Franco is a great communicator as he really understands how to get the best out of people being capable to communicate effectively at all business levels. I highly recommend Franco if you need to get the job done!.”

Mariangela Marchetti - Director at Comply Links, UK

Franco Lucchetti has a very deep knowledge of Digital Marketing and how to improve the visibility in organic search for increasing the B2C revenue, as well as improving the brand reputation online.

Attilio Iaboni - CEO at Momento Moda Est. 1989 London

Franco is more than capable of working with stakeholders at all levels of a business and has a fantastic ability to communicate the correct level of depth and technical knowledge depending on the audience. He is knowledgeable in both on-site and off-site SEO best practice and demonstrates an in-depth knowledge of Google’s ranking algorithms and consistently exceeds his KPI’s.

Pete Bunn - Head of Performance at Barkyn

Franco has a very deep knowledge of SEO and how Search Engines work. I rarely came across anyone in Digital Marketing with his level of expertise. He has also great communication skills to manage successfully the stakeholders expectations at all levels. He is business growth oriented and commercially focused with a remarkable ability to reach KPIs.

Tony Pirozzi - Business and Marketing Director, Columbus Travel Insurance

Some Case Studies

In more than 15 years of experience managing the SEO projects for internationals companies and big brands, I have reached incredible achievements, improving their online presences and brand awareness in organic search in some of the most competitive niches. Here you can see some of the biggest project I have had the responsibility to manage along my career, working as a consultant or for the biggest agencies in the world