Insurance
Columbus Direct
Key role: Responsible for the SEO and Content Strategy project
Columbus Direct
Project
Improve the visibility on organic search, increase the awareness of the Brand and the sales coming from organic traffic. Set up a totally new SEO Strategy
Problem
Minimise the GAP with competitors, resolve all the technical issues of the website that prevented the web pages to being visible on the first pages of Google and improve the ranking of all the keywords related to the business
Solution
Resolve all the SEO technical issues, optimise the existing, analyse the market and competitors to find new product pages and set up a link building strategy to maximise the exposure in cooperation with ATL activities
Result
Improved the ranking on the 1st and 2nd page of Google for more than 50 generic keywords, improved organic traffic and reached + 30% in revenue above the targeted budget