Pharmaceutical
Glaxosmithkline*
Key Role
Responsible for the SEO and content strategy project for the EMEA Region for the brand GSK and SEO campaigns management for several brands plus workshops across South Europe
Glaxosmithkline**
Project
The project aimed to build the SEO and Content Strategy for several brands of GlaxoSmithKline and to coordinate all the implementations needed to implement the SEO strategy for the success of the campaign in several languages
Problem
Fixes all the SEO issues, optimise and improve the visibility of the brands in all the languages listed in the project by implementing the SEO recommendations including also the migrations to improve the overall performances on search engines.
Solution
Website analysis, SEO strategy implementation in every languages based on the project, manage the technical team and all the phases of implementation of the Strategy by importance and improve the technical performances
Results
By improving the visibility of ultra competitive keywords related to the contents and brands we had an +50% increase of organic traffic in 6 months
*Solely to demonstrate professional skills acquired during over 15 years’ professional experience working in the SEO industry, some case studies are presented to show how SEO projects have been managed in course of the employment in the past with marketing agencies (Mediacom)