Loyalty
Value Dynamx
Key role: Responsible for the SEO Strategy
Value Dynamx
Project
Improve the visibility on organic search for core services and products like customer rewards, merchant-funded rewards, cash back shopping, customer engagement, travel loyalty provide, for increasing Brand Awareness
Problem
Make the pages searchable for users, filling the the GAP with competitors, resolve all the technical issues of the website that prevented the web pages to being visible on the first results of Google in the UK and US.
Solution
Resolve all the SEO technical issues, optimise the existing, analyse the market and competitors to find new opportunities to win competitors.